On September 26, 2024, SOUEAST Motor hosted the Global Brand Launching Ceremony in Tashkent, Uzbekistan. This conference unveiled our brand’s new strategy, along with the new products: the Smart Premium D-class SUV S09 and the Urban Intelligent C-class SUV S07, starting a new chapter in SOUEAST’s global expansion.

 

 

During the Ceremony, we introduced the new brand slogan, “EASE YOUR LIFE,” which represents our commitment to integrating a relaxed and carefree lifestyle into every detail of its products and services. We will also develop new products and service systems centered around STYLISH, COMFORT and WARM-TECH, providing urban youth with an EASE experience amidst their fast-paced lives.

 

Our new localization strategy is also unveiled. John Li, General Manager of SOUEAST Motor Uzbekistan, said: “SOUEAST will build a distributor network covering Uzbekistan. It is expected that by 2026, we will have 40 sales outlets across Uzbekistan. Meanwhile, in terms of warranty and service, SOUEAST has developed a number of support policies, including an extra-long warranty of 5 years, better-than-market-average service time compensation, and so on, to provide reliable and reassuring after-sales protection for users in Uzbekistan.”

 

S09 is the flagship SUV, focusing on luxurious appearance, comfortable 7-seat space, and excellent driving ability. The hybrid version: S09DM was released at the same time.

 

S07 offering both five-seat and seven-seat options, focusing on trendy design and intelligent technology, aiming to bring comfortable and trendy traveling experience to the new young users.

 

Mr. Dai, Executive Vice President of SOUEAST Motor, pointed out that, “S09 and S07 is just the beginning, officially marks SOUEAST’s entry into the Uzbekistan market, and means a new chapter for the brand globally. In the next 5 years, we plan to launch eleven products including SUVs and sedans. The SUV lineup will cover B, C, and D segments. These products will include ICE, PHEV, and even BEV models for the future.”

 

Meanwhile, we officially announced that Rayhon Ganieva, a famous musician in Uzbekistan, will be the “Brand Ambassador” of SOUEAST! In the future, SOUEAST will join hands with Rayhon to explore the beauty of urban mobility with the new youth of Uzbekistan through passionate melodies.

 

Starting from Uzbekistan, we have officially taken our first step towards globalization. With the leading products and services, SOUEAST will continue to exceed customer expectations, delivering a relaxed and enjoyable driving experience.