On August 7th, 2024, Elite Group Holding Ltd. and SOUEAST Motor set sail for the business journey by signing a strategic partnership agreement at the prestigious Bvlgari Yacht Club. This cooperation underscores the UAE as pivotal in SOUEAST’s strategic expansion plan.
SOUEAST’s entry into the UAE with Elite Group Holding is set to introduce a new standard of premium mobility solutions with “EASE YOUR LIFE” proposition, featuring the latest powertrain and new energy technology, our products boast high power, an intelligent chassis, and a versatile interior cockpit for superior comfort and adaptability.
“This partnership with SOUEAST aligns seamlessly with our mission to deliver exceptional automotive solutions to our discerning clientele that prioritise convenience and comfort. We take pride in being one step ahead, launching and bringing to market brands that resonate with the evolving trends and preferences,” noticed by Mr. Tamer Abu Khalaf, Partner, Elite Group Holding.
Mr. Ke Chuandeng, Vice President of SOUEAST Motor, pointed out that “We are excited to join forces with Elite Group Holding to introduce SOUEAST to the rapidly growing UAE automotive market. This collaboration is a strategic priority for us, reflecting our commitment to serving this robust region with advanced automotive technology. By working together, we aim to deliver innovative and user-centric vehicles that resonate with the needs of families and individuals in the UAE.”
With the expertise of a top-tier R&D team and a world-class supply chain, we plan to open our first local showroom in the UAE this fall and introduce 3 SUV models to the local market in the second half of the year. These products are aimed at the UAE market from B to D level.
We will enhance our local UAE customers journey and daily life, offering excellent products and services based on user-oriented thinking
