On November 23, 2024, local time, SOUEAST Motor held Brand Launch Event at the prestigious Rotana Hotel in Erbil, Iraq. Following the global renewal in September 2024, this event marked a significant step in our globalization strategy, signifying our official entry into the Middle East. Guests from local industries, SOUEAST’s executives, and leadership from the regional distributor, Harlem Group, gathered to witness this historic moment.
Launching in Iraq: Initiating the Middle East Strategy
The event, themed “EASE YOUR LIFE”, highlighting the brand-new philosophy, global strategy, and localized plans. Mr. Ke, Vice President of SOUEAST Motor, emphasized that “SOUEAST symbolizes a unique style, ‘EASE’ represents an optimistic attitude, and ‘EASE YOUR LIFE’ aims to foster an EASE lifestyle with consumers”.
Two Models to Meet Diverse Needs
At this event，SOUEAST introduced two new models to Iraq: the Smart Premium D-Class SUV S09 and the Urban Intelligent C-Class SUV S07, catering to different consumer groups. Both models showcase SOUEAST’s exceptional strengths in design, quality, and technology, reflecting the deep understanding of Iraqi consumer needs.
Ongoing Expansion: Partnering with Harlem Group for Mutual Success
By collaborating with the well-experienced Harlem Group, SOUEAST will always adhere to the principle of mutual benefit. Mr. Ke noted, “SOUEAST aims to move forward in Iraqi market with Harlem Group through innovative technology, superior quality, and user-oriented services. “
Mr. Adel Al-Hammami, COO of Harlem Group, stated, “Our partnership is based on the recognition of SOUEAST’s high-quality products, innovative design, and the strength of being one of China’s top auto manufacturers. We plan to establish a series of high-standard showrooms and service centers in Erbil, Baghdad, Basra and other cities to cover the whole Iraq by the end of 2025. “
The Brand Launch Event in Iraq signified SOUEAST’s first step in the Middle East and we will also spare no effort to expand the global footprint.
