On April 30, 2024, SOUEAST Motor held a strategic cooperation signing ceremony for Iraq and Jordan distributorship with Gulf Horizons for Commercial Agencies, a subsidiary of Harlem Group (hereinafter referred to as Harlem Group) which is a leading distributor of international auto brands in the Middle East and the USA
The distributor agreement was signed by Mr. Chen Jiacai, General Manager of International Marketing of SOUEAST Motor, and Mr. Salah Noor, Chairman and founder of Harlem Group at SOUEAST Motor Global Investment Promotion Conference 2024, marking SOUEAST’s partnership with Iraq and Jordan. Meanwhile, senior management representatives from both companies were also present at the ceremony.
This strategic partnership marks a significant step forward in our goal of offering consumers in Iraq and Jordan a new selection of automotive brands. By combining our innovative vehicle lineup with the trusted reputation and market presence of Harlem Group, clients in these regions will benefit from a unique blend of quality, reliability, and advanced automotive technology.
Both SOUEAST Motor and Harlem Group are excited to embark on this strategic collaborative journey. This partnership will leverage Harlem Group’s extensive expertise and deep understanding of the local markets in Iraq and Jordan to introduce and promote SOUEAST’s vehicles effectively. The collaboration is expected to increase competitiveness and market penetration, providing consumers with more choices and superior automotive solutions. This joint effort underscores a shared commitment to excellence and the goal of achieving mutual success in the region.
