On May 29th, 2024, local time, SOUEAST Motor’s first overseas subsidiary officially opened in Tashkent, the capital of Uzbekistan. This marks an important step in SOUEAST Motor’s strategic expansion into the Central Asian market.
In April，SOUEAST Motor hosted the Global Investment Promotion Conference in Fuzhou, China. After the conference, the Central Asia market is gradually implementing its development strategy. The company intends to better serve local customers by establishing a subsidiary in Uzbekistan and conducting localized assembly in Kazakhstan. Over the next three years, SOUEAST Motor will introduce 8 ICE and NEV products, covering SUV and sedan series, into the Central Asian market. Additionally, the company plans to build a sales network of more than 40 standard showrooms in Uzbekistan and Kazakhstan, providing convenient and efficient services to local consumers.
In 2024, SOUEAST Motor is undergoing a brand upgrade, positioning itself as the leader and interpreter of an Urban Ease Lifestyle. The company is dedicated to integrating “EASE” into every detail of daily life, creating a relaxing and enjoyable travel experience for the young.
In the second half of the year, SOUEAST Motor plans to expand its business to more overseas regions. Future subsidiaries will be established in Saudi Arabia and Mexico. Additionally, SOUEAST Motor aims to establish stable cooperative agency relationships in 11 other countries or regions, including the West Asia, the Middle East, Central and South America, further enhancing its global influence. In terms of product planning, SOUEAST Motor intends to launch various models in order to meet diverse needs of global users from B-segment to D-segment vehicles.
